Holiday Book Promo

Winter holidays are my favorite time of the year. The next day after Thanksgiving Christmas explodes all other my house, car, and workspace. Naturally, I love working on holiday promotions!
Last winter I designed a series of print and digital ads, promoting a coffee table book. The book was created by Houston Chronicle’s editorial team, to celebrate paper’s anniversary. This limited editor book made a perfect holiday present.
There were two versions of ads running: red background and blue background.
Printed ads combined elegant flat design with festive holiday flair. For digital ads, I added a subtle animation of falling snowflakes and moving sleigh.
Those ads performed so very well, the editorial department needed to print a 2nd edition of the book.

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