I’ve lead a team of designers and copy writhers in resent Houston Chronicle Marketing Brand Update.
I started with new brand colors and look and feel of the brand. I have design and developed Hubstop Website (live in May 2017)
As a part of this relaunch, we completely redesigned and restructured the site.
My team set to develop a site that is useful for new and current advertisers as well as for internal sale’s people.
Our goal #1 was to create a clear, easy to navigate site architecture. An old navigation had labels that were confusing and misleading. On the top of that, some of the content was very had to find. I and project manager have built new site architecture, based on the data collected from the old site. We performed several surveys to learn more about the user.
External and internal users requested an easy to access reach numbers page. They wanted to see all Houston Chronicle offering in one place as well.
When it comes to visual design, we wanted to move away from hard colors and stock photography. New website falls in line with Houston Chronicle’s elegant brand. It looks as beautiful on mobile as it does on a desk top.
Unclear navigation labels
Confusing site architecture
Long pages with very little information
Dark colors and imagery
New marketing website features:
- Intuitive site architecture
- Clear labeled navigation
- Easy accessible resources page
- Easy accessible reach numbers page
- Well organized company offerings
- Fresh modern design
- Informative videos
- Beautiful photography
- Mobile friendly design
We have received positive feed back from both internal and external users. Since the site’s relaunched we see an increase in user interaction and conversion rate. We also noticed that guilty of the leads coming from the website increased.
Despite this relaunch being a great success our work isn’t over. We work on this website every day. A copy writer creates new blog posts daily. I and my team never stop working on adding new visual content.