Project Name: Interactive Look Book
Project details: I have created an interactive look book for Houston Chronicle’s client Tootsies. Tootsies are high-end retail, located in Houston, Tx and other US cities.
Earlier I have designed a mock up of printed mini magazine for Tootsies. This mini magazine would inserted into Houston Chronicle’s Luxe Life. Even though the client loved a look and feel, they were concerned about the cost of printing.
The client has been interested in leveraging digital space. They have tried traditional web banners and haven’t seen a very good result.
I wanted to design a digital piece that would present an experience to Tootsie’s current and potential clients, something that would keep them engaged and entertained.
My research showed that “This seasons trends” articles are very popular among fashionistas of any age. The piece I created for Tootsies, displays hottest fall fashion trends with videos and HTML5 animations. Items in the slides are linked to E-commerce web site, where displayed items could be purchased.
Images were used in place of videos on a mobile version, in the order to cut on the load time and use of data.